TY  - BOOK
AU  - Okonkwo,Uche
TI  - Luxury fashion branding: trends, tactics, techniques 
SN  - 9780230521674
AV  - HD9940.A2 O366L
PY  - 2007///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
KW  - Fashion merchandising
N1  - Includes bibliographical references and index; Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations
ER  -