Applying social cognition to consumer-focused strategy / 
edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel. 
 - Mahwah, N.J. :  L. Erlbaum Associates,  2005. 
 - xi, 402 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0805855203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Congresses.<br/>Marketing--Psychological aspects--Congresses.<br/>Advertising--Psychological aspects--Congresses.<br/>Cognition--Social aspects--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / A664