TY  - BOOK
AU  - Kardes,Frank R.
AU  - Herr,Paul
AU  - Nantel,Jacques
TI  - Applying social cognition to consumer-focused strategy
SN  - 0805855203
AV  - HF5415.32 A664
PY  - 2005///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Consumer behavior
KW  - Congresses
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
KW  - Cognition
KW  - Social aspects
N1  - Includes bibliographical references and indexes
ER  -