TY  - BOOK
AU  - Wind, Yoram
AU  - Mahajan, Vijay,
AU  - Gunther, Robert E.
TI  - Convergence marketing: running with the centaurs 
SN  - 0130650757
AV  - HF5415.1265 W562C
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Financial Times Prentice Hall
KW  - Internet marketing
KW  - Marketing
KW  - Consumer behavior
KW  - Communication in marketing
N1  - Includes bibliographic references and index; Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315
UR  - http://www.loc.gov/catdir/toc/fy031/2002282225.html
ER  -