Taylor, David,  1964- <br/><br/>
The brand gym :  a practical workout to gain and retain brand leadership / 
David Taylor and David Nichols. 
 - 2nd ed. 
 - Chichester, West Sussex :  Wiley,  2010. 
 - xiv, 239 p. :  ill. 
<br/><br/> Spine title: The brandgym. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470686195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T394B 2010