TY  - BOOK
AU  - Taylor,David
AU  - Nichols,David
TI  - The brand gym: a practical workout to gain and retain brand leadership 
SN  - 9780470686195
AV  - HD69.B7 T394B 2010
PY  - 2010///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Brand name products
KW  - Product management
N1  - Spine title: The brandgym; Includes bibliographical references and index
ER  -