Breakthrough nonprofit branding :  seven principles for powering extraordinary results / 
Jocelyne S. Daw ... [et al.] 
 - Hoboken, NJ :  Wiley,  2011. 
 - xix, 316 p. :  ill. 
 - The AFP/Wiley fund development series ;  188 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470286913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations.<br/>Branding (Marketing)<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HD62.6  / B732