TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
T2  - Essential design handbooks
SN  - 9782888931355
AV  - HD69.B7 H424W 2010
PY  - 2010///
CY  - Singapore
PB  - RotoVision
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and index
ER  -