Hollis, Nigel. <br/><br/>
The meaningful brand :  how strong brands make more money / 
Nigel Hollis, Chief Global Analyst, Millward Brown. 
 - First edition 
 - xiii, 225 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230342262 
<br/><br/><label>LCCN: </label>2013008881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H644M