TY  - BOOK
AU  - Hollis,Nigel
TI  - The meaningful brand: how strong brands make more money 
SN  - 9780230342262
AV  - HD69.B7 H644M
PY  - 2013///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and index
ER  -