Values, lifestyles, and psychographics / 
edited by Lynn R. Kahle, Larry Chiagouris 
 - Mahwah, N.J. :  L. Erlbaum Associates,  1997 
 - xiii, 415 p. :  ill. 
 - Advertising and consumer psychology .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0805814965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Evaluation<br/>Psychographics
<br/><br/><label>LC Class. No.: </label>HF5821  / V348