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Managing sales leads : how to turn every prospect into a customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.4 D66M.

Strategic advertising management / Larry Percy, Richard Elliott by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford Univ. Press, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.5 P472S 2005.

Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford Univ. Press, 2012
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5438.5 P472S 2012, ...

Cybermarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : AMACOM, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I57 K434C.

Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Palgrave Macmillan, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 G544C.

How to produce successful advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 F372H.

Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [S.l. : s.n.], c2011
Other title:
  • Buy me! : swaying minds and influencing behaviours through mainstream advertising
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5823 E469B, ...

Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hoboken, N.J. : John Wiley & Sons, 2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 W562B 2016.

Campaign planner for integrated brand communications / Shay Sayre by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S297C 2005.

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Beverly, Mass. : Rockport, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 C376G 2010.

The handbook of strategic public relations & integrated communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM263 H362.

International advertising : communicating across cultures / Barbara Mueller by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Belmont, Calif. : Wadsworth Pub. Co., c1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M834I.

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Series: Advertising and consumer psychology
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D583.

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken, N.J. : Wiley, ©2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 G527B 2015.

Brandjam : humanizing brands through emotional design / by Marc Gobe by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Allworth Press, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC997 G623B.

Customers.com : how to create a profitable business strategy for the Internet and beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Times Business, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 S492C.

Campaign planner for promotion and IMC / Shay Sayre by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western/Thomson Learning, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 S297C 2002.

Customer service on the Internet : building relationships, increasing loyalty, and staying competitive by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Wiley, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 S737C 2000.

Illustrative branding : smashing illustrations for brands / edited and produced by Viction:ary ; concept & art direction by Victor Cheung. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hong Kong : Viction:workshop, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC997 I548 2014.

Research handbook on strategic communication / edited by Jesper Falkheimer, Mats Heide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Cheltenham : Edward Elgar Publishing, ©2022
Availability: Not available: Checked out (1).

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