Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 30 results.

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		Trademark [electronic resource] : legal care for your business & product name / by Stephen Elias by Elias, Stephen Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berkeley, Calif. : Nolo, 2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by Lindstrom, Martin, 1970- Edition: 1st Free Press trade paperback ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 L562B 2010. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Methods beyond interviewing in qualitative market research / Philly Desai by Desai, Philly Series: Qualitative market research : principle and practice ; 3 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 D472M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler by Lindstrom, Martin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 L562B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska by Chrzanowska, Joanna Series: Qualitative market research : principle and practice ; 2 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C479I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Developing brands with qualitative market research / Jon Chandler and Mike Owen by Chandler, Jon Owen, Mike Series: Qualitative market research : principle and practice ; 5 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 C426D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Developing advertising with qualitative market research / Judith Wardle by Wardle, Judith Series: Qualitative market research : principle and practice ; 6 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 W372D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey by Bruce, Duncan Harvey, David Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: West Sussex : Wiley, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 B782B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick. by Boudreaux, Chris Emerick, Susan F Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 B682M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Indie brands : 30 independent brands that inspire and tell a story / author: Anneloes van Gaalen. by Gaalen, Anneloes van [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Amsterdam : BIS Publishers, ©2011 Other title: Independent brands Thirty independent brands that inspire and tell a story Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 G324I 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)

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Public Holidays : Closed

Sun. : Closed

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Phone : 02-407-3888 ext. 2701

E-mail : library@bu.ac.th

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