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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 87 results.

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		Corporate identity : making business strategy visible through design / Wally Olins by Olins, Wally Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames and Hudson, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 O446C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands by Schmitt, Bernd H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Free Press, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S354E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood by Haywood, Roger, 1939- Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2005 Other title: Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 H398C 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Designing corporate identity : graphic design as a business strategy / Pat Matson Knapp by Knapp, Pat Matson Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 K526D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		LogoLounge master library . Volume 4 , 3,000 type & calligraphy logos / Catharine Fishel and Bill Gardner. by Fishel, Catharine Gardner, Bill Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Beverly, Mass. : Rockport Publishers, 2012 Other title: LogoLounge master library . Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 1002 .L63 F573L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Around Europe : logos Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Barcelona : Index, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002 .L63 A768. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins by Hatch, Mary Jo Schultz, Majken Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Jossey-Bass, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 H372T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		LogoLounge 2 : 2,000 international identities by leading designers / Bill Gardner and Catharine Fishel by Gardner, Bill Fishel, Catharine M Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002 .L63 G372L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Logo book / design : Anna Blanco. by Blanco, Anna Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Barcelona : Index Books S.L., c2012 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Global corporate identity : the cross-border marketing challenge by Lubliner, Murray J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Rockport, Mass. : Rockport, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1003 L82G. Place hold Save to lists Add to cart (remove)
		Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding by Chua, Perry Ilicic, Dann Wow Branding (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002 .L63 C482L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		LogoLounge 3 : 2,000 international identities by leading designers / Catharine Fishel and Bill Gardner by Fishel, Catharine Gardner, Bill Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Beverly, Mass. : Rockport, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 1002 .L63 F573L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Reputational risk : how to manage for value creation / Arif Zaman by Zaman, Arif Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Financial Times Prentice Hall, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 Z352R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Corporate communications : convention, complexity, and critique / Lars Thoger Christensen, Mette Morsing, George Cheney by Christensen, Lars Thoger Morsing, Mette Cheney, George Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Los Angeles, Calif. : Sage, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5718 C474C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Absolute stationery design and integrated identity graphics / text edited by Gingko Press. by Gingko Press [ed.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Berkeley, Calif. : Gingko Press, c2013 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Logolounge 8 : 2,000 international identities by leading designers / Bill Gardner and Anne Hellman. by Gardner, Bill Hellman, Anne Series: The world's most comprehensive logo design series ; vol. 8 Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Beverly, Mass. : Rockport Publishers, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002.L63 G372L 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Corporate identity design by Napoles, Veronica, 1951- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Van Nostrand Reinhold, 1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1003 N36C. Place hold Save to lists Add to cart (remove)
		LogoLounge 4 : 2,000 international identities by leading designers / Catharine Fishel and Bill Gardner by Fishel, Catharine Gardner, Bill Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Beverly, Mass. : Rockport, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 1002 .L63 F573L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Logolounge 9 : 2,000 international identities by leading designers / Bill Gardner and Emily Potts by Gardner, Bill (Bill K.) [author] Potts, Emily [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Cincinnati, Ohio : How Books, ©2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002.L63 G372L 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Reputation marketing [electronic resource] : building and sustaining your organization's greatest asset / Joe Marconi. by Marconi, Joe American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : McGraw-Hill, c2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)

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