Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 6606 results.

Results
		Marketing communication : principles and practice / Richard J. Varey by Varey, Richard J, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 V373M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communication [electronic resource] : principles and practice / Richard J. Varey. by Varey, Richard J, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Fashion media : past and present / edited by Djurdja Bartlett, Shaun Cole and Agnès Rocamora. by Bartlett, Djurdja, 1949- [editor.] Cole, Shaun [editor.] Rocamora, Agnès [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940 .A2 F373 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis. by Shaw, David, 1947- [author] Koumbis, Dimitri [author] Series: Basics fashion management Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: London : Bloomsbury Visual Arts, ©2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940.A2 S528F 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Sustainable fashion management / Claudia Henninger [and three others] by Henninger, Claudia E [author.] Niinimaki, Kirsi, 1963- [author.] Blazquez Cano, Marta [author.] Celina Jones [author.] Series: Mastering fashion management Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2023 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Essential guide to qualitative methods in organizational research / edited by Catherine Cassell and Gillian Symon by Cassell, Catherine [ed.] Symon, Gillian [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM786 E873. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Graphic design source book by McQuiston, Liz Kitts, Barry Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macdonald Orbis, 1987 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC998 M32G. Place hold Save to lists Add to cart (remove)
		Modern publicity 1983 : the international annual of advertising by Kleinman, Philip, ed Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Cassell, 1983 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 997 .A1 K534M. Place hold Save to lists Add to cart (remove)
		Ad worlds : brands, media, audiences / Greg Myers by Myers, Greg, 1954- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Arnold, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M937A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising is dead : long live advertising! / Tom Himpe ; foreword by Will Collin by Himpe, Tom Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2006 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising and new media / Christina Spurgeon by Spurgeon, Christina Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6146 .I58 S687A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising / Iain MacRury by MacRury, Iain Series: Routledge introductions to media and communications / edited by Paul Cobley Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M327A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising for people who don't like advertising / by KesselsKramer. by KesselsKramer ProQuest (Firm) Material type: Text; Format: print ; Audience: Specialized; Publication details: London : Laurence King Publishing, 2013 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 K477A 2013, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Readings in international enterprise by Drew, John, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD2755.5 R422. Place hold Save to lists Add to cart (remove)
		Creative advertising : ideas and techniques from the world’s best campaigns / Mario Pricken by Pricken, Mario Edition: New ed., new campaigns, rev. and updated Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P742C 2010. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Global democracy and its difficulties / edited by Anthony J. Langlois and Karol Edward Soltan by Langlois, Anthony J, 1970- [ed.] Soltan, Karol Edward, 1950- [ed.] Series: Routledge/challenges of globalization / edited by Charles Sampford and Haig Patapan ; 5 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: JC423 G562. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Power in the global information age [electronic resource] : from realism to globalization / Joseph S. Nye, Jr. by Nye, Joseph S Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		New strategies for marketing information technology by Field, Christopher, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Chapman & Hall, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.213 F534N. Place hold Save to lists Add to cart (remove)
		The electronic library / Jennifer Rowley by Rowley, Jennifer Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Facet, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: Z678.9 R684E 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Knowledge asset management : beyond the process-centred and product-centred approaches / Gregoris Mentzas ... [et al.]. by Mentzas, Gregoris Series: Advanced information and knowledge processing / series editor Xindong Wu Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Springer, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 30.2 K568. Found in Open Library: Place hold Save to lists Add to cart (remove)

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Phone : 02-407-3888 ext. 2701

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