Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 6606 results.

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		The essence of consumer behaviour by Blythe, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice Hall, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 B587E. Place hold Save to lists Add to cart (remove)
		Consumers in context : the BPM research program by Foxall, Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C. Place hold Save to lists Add to cart (remove)
		The fake factor : why we love brands but buy fakes / Sarah McCartney by McCartney, Sarah Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Cyan, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 M322F. Found in Open Library: Place hold Save to lists Add to cart (remove)
		A quick start guide to social media marketing : high-impact, low-cost marketing that works / Neil Richardson, Ruth Gosnay and Angela Carroll by Richardson, Neil Gosnay, Ruth Carroll, Angela Series: New tools for business Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 R523Q. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by Kingsnorth, Simon [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery by Fournier, Susan [editor] Breazeale, Michael, 1964- [editor] Avery, Jill [editor] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B87 S776 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton. by Jefferson, Sonja [author] Tanton, Sharon Edition: 2nd edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 J433V 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni. by Bendoni, Wendy [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9940 .A2 B462S 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Direct and digital marketing in practice / Brian Thomas, Matthew Housden by Thomas, Brian, 1938- [author] Housden, Matthew [author] Edition: Third edition Material type: Text; Format: print ; Literary form: ; Audience: Specialized; Publisher: London : Bloomsbury Business, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 T465D 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Consumer value [electronic resource] : a framework for analysis and research / edited by Morris B. Holbrook by Holbrook, Morris B [ed.] Series: Routledge interpretive marketing research series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Organizations in the network age by David, Boddy Gunson, Nicky Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD31 B622O. Place hold Save to lists Add to cart (remove)
		Information systems development : methodologies, techniques, and tools / David Avison, Guy Fitzgerald by Avison, David Fitzgerald, Guy Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : McGraw-Hill, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA76.9 .S88 A947I 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Auditing organizational communication : a handbook of research, theory and practice / edited by Owen Hargie and Dennis Tourish. by Hargie, Owen [ed.] Tourish, Dennis [ed.] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.3 A924 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Drawing & Sketching by Smith, Stan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Ebury Press, 1985 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC590 S64D. Place hold Save to lists Add to cart (remove)
		Creative drawing / Howard J. Smagula by Smagula, Howard J, 1942- Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: NC703 S623C 2002, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Illustration next : contemporary creative collaboration / Ana Benaroya. by Benaroya, Ana Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 960 B462I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Animation in process / Andrew Selby by Selby, Andrew Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TR897.5 S442A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The unified process for practitioners : object-oriented design, UML and Java by Hunt, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Springer, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA76.9 .O35 H867U. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Applying regression & correlation : a guide for students and researchers / Jeremy Miles and Mark Shevlin by Miles, Jeremy Shevlin, Mark Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2001 Other title: Applying regression and correlation : a guide for students and researchers Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA278.2 M543A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Metadata for information management and retrieval / David Haynes by Haynes, David Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Facet, 2004 Availability: Items available for loan: BU Library and Learning Space (2)Call number: Z695.24 H396M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)

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