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Integrated marketing communications in advertising and promotion / Terence A. Shimp by
Edition: 8th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : South-Western Cengage Learning, c2010
Other title:
  • Integrated marketing communication in advertising and promotion
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S545I 2010.

Developing a creative and innovative integrated marketing communications plan : a working model by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 O323D.

Marketing across cultures / Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 U786M 2000.

Marketing communications : contexts, contents and strategies by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Time/Prentice Hall, 1999
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 1999.

Communicating globally : an integrated marketing approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 S384C.

Marketing communications : frameworks, theories and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M.

Integrated marketing communications : a systems approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S573I.

Advertising and promotion : an integrated marketing communications perspective / George Belch and Michael Belch by
Edition: Eleventh edition, McGraw-Hill Education International edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: New York, N.Y. : McGraw Hill Education, ©2018
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2018.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
Edition: 8th ed. , McGraw-Hill international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2009.

Marketing without wires : targeting promotions and advertising to mobile device users / Kim M. Bayne by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Wiley Computer, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 B396M.

Advertising and promotion : an integrated marketing communications perspective / George Edward Belch & Michael A. Belch by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 B442A 2001, ...

Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.123 S545A 2003.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442A 2004.

Campaign communication and political marketing / Philippe J. Maarek by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley-Blackwell, 2011
Availability: Items available for loan: BU Library and Learning Space (2)Call number: JK2281 M327C, ...

Marketing communications : engagements, strategies and practice / Chris Fill by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 F544M 2006.

Marketing communications : contexts, strategies and applications / Chris Fill by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2002, ...

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. by
Edition: Fifth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Australia : Cengage Learning, ©2015
Other title:
  • Guide to marketing communication plans
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2015.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
Edition: Sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, England : Pearson, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 U786M 2013.

Public relations in the marketing mix : introducing vulnerability relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 G642P.

Mind to mind marketing : communicating with 21st-century customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 A423M.

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