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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
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Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 237 results.

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		Strategic brand communication campaigns. by Schultz, Don E Barnes, Beth E Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S384S 1999. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising media sourcebook by Turk, Peter B Jugenheimer, Donald W Barban, Arnold M Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 T874A 1997. Place hold Save to lists Add to cart (remove)
		Writing for the media by Pesmen, Sandra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HM263 P475W. Place hold Save to lists Add to cart (remove)
		State of the art marketing research by Blankenship, Albert Breneman Breen, George Edward Dutka, Alan F Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 B526S 1998. Place hold Save to lists Add to cart (remove)
		Understanding the film : an introduction to film appreciation by Johnson, Ron Bone, Jan Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC, 1986 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PN1994 J636U 1986. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Green marketing : opportunity for innovation by Ottman, Jacquelyn A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5413 O875G 1998. Place hold Save to lists Add to cart (remove)
		NTC's dictionary of quotations by Hyman, Robin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : National Textbook, 1994 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF PN6081 H952N. Save to lists Add to cart (remove)
		NTC's mass media dictionary by Ellmore, R. Terry Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : National Textbook, 1991 Other title: Mass media dictionary Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF P87.5 E445N. Save to lists Add to cart (remove)
		Advertising age handbook of advertising by Lewis, Herschell Gordon Nelson, Carol Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 L484A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Entre cultural : cross-cultural mini-dramas for intermediate students by Snyder, Barbara Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : National Textbook, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PN6127 S69E. Place hold Save to lists Add to cart (remove)
		NTC's dictionary of trade name origins by Room, Adrian Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, 1991 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF T325 R665N 1991. Save to lists Add to cart (remove)
		Opportunities in crafts careers / Marianne F. Munday ; foreword by Judith Brossart by Munday, Marianne F Series: VGM career books Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : VGM Career Horizons, c1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TT149 M862O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Writing at work : professional writing skills for people on the job / Edward L. Smith, Stephen A. Bernhardt by Smith, Edward L Bernhardt, Stephen A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Publishing Group, c1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5718.3 S647W. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Simplified paragraph skills / Katherine Ploeger by Ploeger, Katherine, 1955- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Publishing Group, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PE1439 P563S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		101 American customs : understanding American language and culture through common practices by Collis, Harry Kohl, Joe, Ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : Passport, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: E169.04 C644O. Found in Open Library: Place hold Save to lists Add to cart (remove)
		NTC's dictionary of American English phrases by Spears, Richard A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Publishing Group, 1995 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF PE2839 S632N. Save to lists Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe American Marketing Association Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Business, c2000 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 M372B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle by Earle, Richard, 1932- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Business, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5414 E274A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		NTC's dictionary of acronyms and abbreviations / compiled by Steven Racek Kleinedler ; edited by Richard A. Spears by Kleinedler, Steven Racek Spears, Richard [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Publishing Group, 1996 Other title: Dictionary of acronyms and abbreviations Availability: Items available for reference: BU Library and Learning Space: Not for loan (2)Call number: REF PE1693 K534N, ... Found in Open Library: Save to lists Add to cart (remove)
		World mythology : an anthology of the great myths and epics / Donna Rosenberg by Rosenberg, Donna Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Publishing Group, c1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: BL311 R673W 1999. Found in Open Library: Place hold Save to lists Add to cart (remove)

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