Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 6605 results.

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		Doing postgraduate research / edited by Stephen Potter by Potter, Stephen [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: LB2371 D646. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Telecommunication principles by O'Reilly, J.J Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Chapman & Hall, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: TK5101 O73T 1994. Place hold Save to lists Add to cart (remove)
		Meditation / Erica Brealey and Nicholas Wilks ; illustrated by Maggie Raynor by Brealey, Erica Wilks, Nicholas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Vermilion, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF637 .M4 B732M. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Effective leadership : a modern guide to developing leadership skills / John Adair by Adair, John Eric, 1934- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Pan, 1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF637 .L4 A324E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The art of systems thinking : essential skills for creativity and problem solving / Joseph O'Connor & Ian McDermott by O'Connor, Joseph McDermott, Ian Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thorsons, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF637 .N46 O266A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The creative entrepreneur / Isa Maria Seminega by Seminega, Isa Maria [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : ilex, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD53 S454C 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Advertising : what it is and how to do it by White, Roderick Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 W447A 1993. Place hold Save to lists Add to cart (remove)
		The discourse of advertising by Cook, Guy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: P302 C664D. Place hold Save to lists Add to cart (remove)
		Introduction to marketing, advertising and public relations by Jefkins, Frank Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan Press, 1983 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 J434I. Place hold Save to lists Add to cart (remove)
		Creative marketing communications : a practical guide to planning, skills and techniques by Yadin, Daniel Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y324C 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
		The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.) Edition: 2nd ed., rev. & expanded. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. by Eagle, Lynne Dahl, Stephan Czarnecka, Barbara Lloyd, Jenny Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 E234M 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart. by Hunter, Grant Burkhart, Jon Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 H867N 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Qualitative marketing research / David Carson ... [et al.] by Carson, David, 1956- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 Q344. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway by Daymon, Christine, 1952- Holloway, Immy Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD59 D395Q, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Qualitative research in education : interaction and practice / Peter Freebody by Freebody, Peter Series: Introducing qualitative methods Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: LB1028 F733Q. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen by Moisander, Johanna Valtonen, Anu Series: Introducing qualitative methods Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M647Q. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Global paradox : the bigger the world economy, the more powerful its smallest players by Naisbitt, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Nicholas Brealey, 1994 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HC79 .I55 N347G, ... Place hold Save to lists Add to cart (remove)
		The new boutique : fashion and design / Neil Bingham by Bingham, Neil Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Merrell, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5845 B563N. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Financial forecasting for business and economics by Bomhaff, Eduard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Academic Press, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HB3730 B653F. Place hold Save to lists Add to cart (remove)

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Phone : 02-407-3888 ext. 2701

E-mail : library@bu.ac.th

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