Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 199 results.

Results
			Bottom-up marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R53B. Place hold Save to lists Add to cart (remove)
			Promotional strategy by Engel, James F Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, 1975 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1975. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Buy this book! : understanding advertising and getting the most out of your advertising dollar by Marwah, Raj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M378B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			StreetSmart marketing by Slutsky, Jeff Slutsky, Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 S587S. Place hold Save to lists Add to cart (remove)
			Dual restructuring : a two-way route to survival and competitive advantage by Kroger, Fritz Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Press, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.122 K763D. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. by Shaw, Mark, 1965- Edition: 2nd ed.Reprinted Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King Publishing, 2014 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith by MacQueen, Josh Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: [S.l.] : Xlibris Corporation, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 .1255 M226B 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Destination brands : managing place reputation / edited by Nigel Morgan, Annette Pritchard, Roger Pride by Morgan, Nigel [ed.] Pritchard, Annette [ed.] Pride, Roger [ed.] Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: G155.A1 D477 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	A reader in marketing communications / edited by Philip J. Kitchen ... [et al.] by Kitchen, Philip J [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 R422, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand journalism / Andy Bull. by Bull, Andy Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 B844B 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Macmillan dictionary of marketing and advertising by Baker, Michael J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Business, 1998 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF5414 M325 1998. Save to lists Add to cart (remove)
			Promotional strategy : managing the marketing communications process by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 E533P 1994. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart. by Hunter, Grant Burkhart, Jon Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 H867N 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy. by Eloy, Pedro Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [S.l. : s.n.], c2011 Other title: Buy me! : swaying minds and influencing behaviours through mainstream advertising Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5823 E469B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	100 ideas that changed advertising / Simon Veksner. by Veksner, Simon [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Laurence King Publishing, 2015 Other title: One hundred ideas that changed advertising Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5811 V447O 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Campaign planner for integrated brand communications / Shay Sayre by Sayre, Shay Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S297C 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The advertising : Thailand advertising, marketing and media guide. book 10 1996-1997 by Thananya Shrestha [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Nontaburi : AB, 1996 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF5808 .T5 A383 1996. Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon. by Light, Larry [author.] Kiddon, Joan, 1949- [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Old Tappan, New Jersey : Pearson Education, 2015 Other title: Managing at the intersection of globalization, localization and personalization Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 L533N 2015, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising and communication management by Ray, Michael L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1982 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 R39A. Place hold Save to lists Add to cart (remove)
			The great marketing turnaround : the age of the individaul-and how to profit from it by Rapp, Stan Collins, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Plume, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R366G. Place hold Save to lists Add to cart (remove)