Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 12 results.

Results
		Image from Amazon.com	Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian Edition: Third editionReprinted Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by Kingsnorth, Simon [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick by Wertime, Kent Fenwick, Ian Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : John Wiley & Sons (Asia), c2008 Other title: DigiMarketing : the essential guide to new media and digital marketing Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 W477D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian [author.] Edition: Fourth edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926U 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Digital Marketing for dummies / : by Ryan Deiss and Russ Henneberry. by Deiss, Ryan [author] Henneberry, Russ [author] Series: For dummies Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, ©2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 D447D 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson. by Dodson, Ian [author.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, New Jersey : Wiley, 2016 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 D627A 2016, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann. by Ricci, Ron Volkmann, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Momentum [electronic resource] : how companies become unstoppable market forces / Ron Ricci, John Volkmann. by Ricci, Ron Volkmann, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	E-commerce strategies by Trepper, Charles H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Redmond, Wash. : Microsoft Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 T736E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-Commerce : strategy, technologies and applications by Whiteley, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 W447E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image	Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones and James Hammersley. by Bones, Chris [author] Hammersley, James [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London ; Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 B663L 2015. Place hold Save to lists Add to cart (remove)
			Internet strategies : a corporate guide to exploiting the Internet by Stroud, Dick Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 S776I. Place hold Save to lists Add to cart (remove)