Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 15 results.

Results
		Image from Amazon.com	Retail marketing / Robert F. Lusch, Patrick Dunne, Randall Gebhardt by Lusch, Robert F Dunne, Patrick Gebhardt, Randall Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Cincinnati, Ohio : South-Western, c1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 L872R 1993. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Category management : positioning your organization to win by Nielsen Marketing Research (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 C373. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Retail management / Roger Cox, Paul Brittain by Cox, Roger Brittain, Paul Series: Frameworks series Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times/Prentice Hall, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 C69R 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	One to one : the essence of retail branding and design / Michel van Tongeren. by Tongeren, Michel van Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : BIS Pub., 2013 Other title: Essence of retail branding and design 1:1 One to one : the essence of retail branding and design Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 T663O 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Retail marketing plans : how to prepare them how to use them by McDonald, Malcolm H.B Tideman, Christopher C.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M322R. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	International retail marketing : a case study approach / edited by Margaret Bruce, Christopher M. Moore and Grete Birtwistle by Bruce, Margaret [ed.] Moore, Christopher M [ed.] Birtwistle, Grete [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 I573. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing channels and institutions : selected readings by Walker, Bruce J Haynes, Joel B Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Columbus, Ohio : Grid, 1978 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 W344M 1978. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Inside the mind of the shopper : the science of retailing / Herb Sorensen ; with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia. by Sorensen, Herb Edition: Second edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Old Tappan, New Jersey : Pearson Education Inc., ©2017 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 S673I 2017. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	New perspectives on retailing and store patronage behavior [electronic resource] : a study of the interface between retailers and consumers / by Torben Hansen and Hans Stubbe Solgaard. by Hansen, Torben, 1966- Solgaard, Hans S Series: International studies in entrepreneurship Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Kluwer Academic Publishers, c2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			MasterMinding the store : advertising, sales promotion, and the new marketing reality by Ziccardi, Donald Moin, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 Z522M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	A guide to marketing law : what every seller should know / Richard M. Steuer by Steuer, Richard M Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Law & Business, c1986 Availability: Items available for loan: BU Library and Learning Space (1)Call number: KF2005 S738G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock 2020 : how the digital technology revolution is changing business and all our lives / Michael de Kare-Silver. by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.32 D442E 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Macmillan Business, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.325 .U6 D442E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	E-shock : the new rules : e-strategies for retailers and manufacturers by De Kare-Silver, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : Palgrave, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5548.325 .U6 D442E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Holistic retail design : reshaping shopping for the digital era / Philipp Teufel and Rainer Zimmermann. by Teufel, Philipp, 1958- [author] Zimmermann, Rainer Ernst, 1951- [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Frame Publisher, 2015 Other title: Reshaping shopping for the digital era Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)