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Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra by Series: Advertising and consumer psychology
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003
Availability: Items available for loan: BU Library and Learning Space (1)Call number: BF367 P477.

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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 1996.

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