Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 16 results.

Results
			Getting the best from agencies : and other outside services by Smith, Geoffrey Hart, Norman, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S647G. Place hold Save to lists Add to cart (remove)
			How to get the best advertising from your agency : how it works, how to work with it... a management primer for advertisers by Salz, Nancy L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1983 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6178 S249H. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese by Vilanilam, John V Varghese, Ajit Kuriakose Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New Delhi : Response, 2004 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 V542A, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising agency directory Thailand volume 2/3 1998 by Adarco. Advertising Agency Register, comp Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangkok : Advertising Agency Register, 1998 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF6182 .T5 A383 1998. Save to lists Add to cart (remove)
			Saatchi & Saatchi : the inside story by Fendley, Alison Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Arcade, 1995 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF6181 .S22 F462S, ... Place hold Save to lists Add to cart (remove)
			Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire by Goldman, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Simon & Schuster, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6181 .S22 G642C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertising agency business : the complete manual for management & operation / Eugene J. Hameroff. by Hameroff, Eugene J Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Lincolnwood, Ill. : NTC Business Books, c1998 Other title: The advertising agency business : the complete manual for management and operation Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 6178 H353A 1998. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Creative advertising : an introduction / Miriam Sorrentino. by Sorrentino, Miriam Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2014 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S677C 2014, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	2 kilo of KesselsKramer by KesselsKramer (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Tokyo : PIE Books, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC 999.6 .N4K472 2005 T864. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Hegarty on advertising : turning intelligence into magic / John Hegarty. by Hegarty, John Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5810 .H43 H432H 2011. Found in Open Library: Place hold Save to lists Add to cart (remove)
			The creative index 96 Thailand number six Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mies : RotoVision SA, 1996 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF NC999 C732 1996. Save to lists Add to cart (remove)
			The creative index 95 Thailand volume 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mies : RotoVision SA, 1995 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF NC999 C732 1995. Save to lists Add to cart (remove)
			Hoopla / Crispin Porter + Bogusky ; [written with Warren Berger] by Berger, Warren Crispin Porter & Bogusky Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Brooklyn, N.Y. : PowerHouse, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6181 .C74 H666. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Truth, lies, and advertising : the art of account planning / by John Steel. by Steel, Jon Series: Adweek books Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Wiley, c1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 S733T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino Series: Routledge advances in management and business studies Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- Series: Routledge advances in management and business studies ; 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)