Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 48 results.

Results
			Strategic advertising campaigns by Schultz, Don E Barnes, Beth E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S384S 1995. Place hold Save to lists Add to cart (remove)
			Persuasive communication campaigns by Pfau, Michael Parrott, Roxanne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Allyn and Bacon, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.3 P428P. Place hold Save to lists Add to cart (remove)
			Strategic advertising campaigns by Schultz, Don E Barnes, Beth E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC, 1995 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5823 S384S 1995, ... Place hold Save to lists Add to cart (remove)
			The best of Ad campaigns by Blount, Steve Walker, Lisa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Rockport, Mass. : Rockport, 1988 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 B568B. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic brand communication campaigns. by Schultz, Don E Barnes, Beth E Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 S384S 1999. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	United colors : the Benetton campaigns / Lorella Pagnucco Salvemini by Pagnucco Salvemini, Lorella Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Scriptum Editions, c2002 Availability: Items available for loan: BU Library and Learning Space (2)Call number: TR690.4 P336U, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors by Rice, Ronald E [ed.] Atkin, Charles K [ed.] Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. : Sage, c2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HN90 .M3 P824 2001. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Creative advertising : ideas and techniques from the world’s best campaigns / Mario Pricken by Pricken, Mario Edition: New ed., new campaigns, rev. and updated Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P742C 2010. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The best digital marketing campaigns in the world II / Damian Ryan. by Ryan, Damian Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 R926B 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken by Pricken, Mario Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 P742C. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann, Andrea Rommele by Klingemann, Hans-Dieter Rommele, Andrea Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: JF2112 .C3 P824. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison by Jim, Aitchison Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5813 .A78 A372H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.) Edition: 2nd ed., rev. & expanded. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Thames & Hudson, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B377A 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.) [author] Edition: 3rd edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Thames & Hudson, 2016 Availability: Not available: Pending hold (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Shockvertising : publicidad / selected by Miquel Abellan. by Abellan, Miquel Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English, Spanish Publication details: Barcelona. : Monsa, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 S562 2013. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Ideation / Nik Mahon. by Mahon, Nik Series: Material type: Text; Format: print ; Literary form: Fiction ; Audience: Specialized; Publication details: Lausanne : AVA Publishing SA, c2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 M336I 2011. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The medium is the message : and 50 other ridiculous advertising rules / editorial director: Anneloes van Gaalen. by Gaalen, Anneloes van [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam : BIS, c2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5825 M424. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian by Lucas, Gavin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 L822G. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas. by Lucas, Gavin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Laurence King, 2011 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 L822G. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Design secrets : advertising : 50 real-life projects uncovered / Lisa Hickey by Hickey, Lisa Series: The design secrets series Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 H524D. Found in Open Library: Place hold Save to lists Add to cart (remove)