Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 30 results.

Results
			Brands : the new wealth creators by Hart, Susannah, ed Murphy, John, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Press, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 B726. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The global corporate brand book / Michael Morley. by Morley, Michael Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 M674G 2009. Found in Open Library: Place hold Save to lists Add to cart (remove)
			eBrands : building an internet business at baeakneck speed by Carpenter, Phil Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 C376E. Place hold Save to lists Add to cart (remove)
			NTC's dictionary of trade name origins by Room, Adrian Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, 1991 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF T325 R665N 1991. Save to lists Add to cart (remove)
			Branding : a practical guide to planning your strategy by Randall, Geoffrey Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 R362B 2000. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand strategy : "Landor Associates" case study / [Landor Associates] by Landor Associates Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Tokyo : PIE, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 B726. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Inside the Minds : Leading Advertisers : Industry Leaders Share Their Knowledge on the Future of Advertising, Marketing and Building Successful Brands [electronic resource] Series: Inside the Minds Material type: Text; Format: print ; Literary form: Not fiction Publication details: [Eagan, Minn.] : Aspatore Books, 2001 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	How brands become icons : the principles of cultural branding / Douglas B. Holt by Holt, Douglas B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H647H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser by Balmer, John M.T Greyser, Stephen A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD2731 R483. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding by Chua, Perry Ilicic, Dann Wow Branding (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Gloucester, Mass. : Rockport, c2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: NC1002 .L63 C482L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart by Barlow, Janelle Stewart, Paul Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, Calif. : Berrett-Koehler , c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 B374B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander by Quelch, John A Laidler-Kylander, Nathalie Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson South-Western, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: JZ4841 Q442N. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson by Adamson, Allen P Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A325B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.] by Winters, Arthur A Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Visual Reference, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 P683. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brands : the logos of the global economy / Celia Lury by Lury, Celia Series: International library of sociology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 L879B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand strategy and desing : 70 successful cased of design making the difference / writer Tomoko Tsukamoto, Yasuko Orihara by Tsukamoto, Tomoko Orihara, Yasuko Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Tokyo : P.I.E., 2003 Availability: Items available for loan: BU Library and Learning Space (2)Call number: NC1003 T784B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	An introduction to qualitative market research / Mike Imms and Gill Ereaut by Imms, Mike Ereaut, Gill Series: Qualitative market research : principle and practice ; 1 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 I457I. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Analysis and interpretative in qualitative market research / Gill Ereaut by Ereaut, Gill Series: Qualitative market research : principle and practice ; 4 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 E732A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Delivering results in qualitative market research / Geraldine Lillis by Lillis, Geraldine Series: Qualitative market research : principle and practice ; 7 Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Sage, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 L544D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Trademark [electronic resource] : legal care for your business & product name / by Stephen Elias by Elias, Stephen Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berkeley, Calif. : Nolo, 2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)