Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 21 results.

Results
		Image from Amazon.com	The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant by Grant, John, 1964- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 G726B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Branding with brains : the science of getting customers to choose your company / Tjaco Walvis by Walvis, Tjaco Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times Prentice Hall, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 W348B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by Van Praet, Douglas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 V366U. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown by Foxall, Gordon Goldsmith, Ronald Brown, Stephen Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/Learning, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 F692C 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske by Malone, Chris Fiske, Susan T Edition: First edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco : Jossey-Bass, c2013 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill. by Gill, Libby Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Palgrave Macmillan, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 G544C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Neuromarketing for Dummies / by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl. by Genco, Stephen J Pohlmann, Andrew P Steidl, Peter Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Mississauga, Ont. : Wiley, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12615 G462N. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Buyology : truth and lies about why we buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Broadway, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12615 L562B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by Dooley, Roger, 1952- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.12615 D664B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget / Richard Hall. by Hall, Richard, 1944- [author.] Series: Brilliant Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Pearson Education, 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 H344B 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close. by Close, Angeline [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 O644. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland by Sutherland, Rory, 1967- [author] Edition: First U.S. edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : William Morrow, 2019 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 R679A 2019. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Williams, Jerome D, 1947- [ed.] Lee, Wei-Na, 1957- [ed.] Haugtvedt, Curtis P, 1958- [ed.] Series: Advertising and consumer psychology Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 D583. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P, 1958- [ed.] Herr, Paul M, 1956- [ed.] Kardes, Frank R [ed.] Series: Marketing and consumer psychology series / Curtis P. Haugtvedt series editor Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Psychology Press, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.32 H362. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Building brands & believers : how to connect with consumers using archetypes / Kent Wertime by Wertime, Kent Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, c2002 Other title: Building brands and believers : how to connect with consumers using archetypes Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 W477B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. by Phillips, Andrea, 1974- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: QA76.76.I59 P444C 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Koganpage, 2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 L562B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe by Jaffe, Joseph Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : An Adweek Book, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5822 J333L. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by Krishna, Aradhna [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Routledge, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415 S467. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by Gabay, Jonathan [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 G322B 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)