Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 60 results.

Results
		Local cover image Image from Amazon.com	eTourism case studies : management and marketing issues / edited by Roman Egger, Dimitrios Buhalis. by Egger, Roman [ed.] Buhalis, Dimitrios [ed.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: G155.A1 E868 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing management casebook by Davis, Robert T., ed Boyd, Harper W., ed Webster, Frederick E., ed Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Richard D. Irwin, 1984 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D384M 1984. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino Series: Routledge advances in management and business studies Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 H344R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- Series: Routledge advances in management and business studies ; 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, 2002 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Marketing management : cases from the emerging countries by Boyd, Harper W., Jr., ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison Wesley Pub. Co., 1966 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M374. Place hold Save to lists Add to cart (remove)
			Cases in marketing management : issues for the 1990s by Hinkle, Charles L Johnston, Wesley J Lanigan, Esther F Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H57. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing case studies : linking theory to practice / Rand Irshaidat. by Irshaidat, Rand [author.] Material type: Text; Literary form: Not fiction Publisher: Washington, Wash. : Academica Press, 2023 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Marketing management : knowledge and skills : text, analysis, cases, plans by Peter, J. Paul Donnelly, James H., Jr Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 P473M 1992. Place hold Save to lists Add to cart (remove)
			Cases in strategic marketing management : an integrated approach by McDonald, William J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 M322C. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing management / Warren J. Keegan by Keegan, Warren J Series: CRC series : modern mechanics and mathematics ; 2 Edition: 7th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c2002 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch by Keegan, Warren J Schlegelmilch, Bodo B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : FT Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416.6 .E85 K433G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh by Hutt, Michael D Speh, Thomas W Edition: 8th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H877B 2004. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management by Czinkota, Michael R Kotabe, Masaaki Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western College, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 C946M 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Business marketing management by Bingham, Frank G Raffield, Barney T Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western College, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 B563B. Place hold Save to lists Add to cart (remove)
			Cases in marketing management by Bernhardt, Kenneth L, 1944- Kinnear, Thomas C, 1943- Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 B476C 1997. Place hold Save to lists Add to cart (remove)
			Cases in marketing management by Bernhardt, Kenneth L, 1944- Kinnear, Thomas C, 1943- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Plano, Tex. : Business, 1985 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 B476C 1985. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan by Lal, Rajiv Quelch, John A Rangan, V. Kasturi Series: McGraw-Hill/Irwin series in marketing Edition: International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw Hill, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L34M 2005. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden by Cravens, David W Lamb, Charles W., Jr Crittenden, Victoria Lynn Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 C728S 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing Management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Peter, J. Paul Donnelly, James H., Jr Series: Irwin series in marketing \| Marketing and advertising series Edition: 6th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Irwin McGraw-Hill, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 P473M 2001. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Cases in marketing management by Dalrymple, Douglas J Parsons, Leonard J Jeannet, Jean-Pierre Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Wiley, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 D347C. Place hold Save to lists Add to cart (remove)