Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

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Your search returned 1642 results.

Results
		Image from Amazon.com	Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G Rosen, Jane Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415.1255 R673C, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Global marketing : a market-responsive approach / Svend Hollensen by Hollensen, Svend Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Prentice Hall, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 H644G. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Cases in marketing financial services by Ennew, Christine, ed Watkins, Trevor, ed Wright, Mike, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HG1616 .M3 E56C. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Kotler, Philip [author] Kartajaya, Hermawan, 1947- [author] Setiawan, Iwan [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, 2017 Availability: Items available for loan: BU Library and Learning Space (3)Call number: HF5415 K674M 2017, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing essentials by Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K674M. Place hold Save to lists Add to cart (remove)
			International marketing by Czinkota, Michael R Ronkainen, Ilkka A Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tex : Dryden Press, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 C946I 1998. Place hold Save to lists Add to cart (remove)
			Green marketing : opportunity for innovation by Ottman, Jacquelyn A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5413 O875G 1998. Place hold Save to lists Add to cart (remove)
			Strategic industrial marketing by Chisnall, Peter M Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Prentice-Hall, 1989 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 C447S 1989. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Free marketing : 101 low and no-cost ways to grow your business, online & off / Jim Cockrum. by Cockrum, Jim, 1969- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, 2011 Other title: Free marketing : 101 low and no-cost ways to grow your business, online and off Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5415 C624F, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing : contemporary dimensions by Robicheaux, Robert A Pride, William M Ferrell, O.C, 1945- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Houghton Mifflin, 1983 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 R624M 1983. Place hold Save to lists Add to cart (remove)
			Industrial marketing : cases and concepts by Corey, E. Raymond Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 C673I 1991. Place hold Save to lists Add to cart (remove)
			Effective industrial marketing : business-to-business marketing of goods and services by Hart, Norman, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 H377E. Place hold Save to lists Add to cart (remove)
			International marketing by Walsh, L.S Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Pitman, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF1416 W347I 1994. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing communications by Blythe, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Financial Times Prentice Hall, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 B597M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing communications / Colin J. Coulson-Thomas by Coulson-Thomas, Colin J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Heinemann, 1985 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C684M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake by Stone, Merlin, 1948- Bond, Alison Blake, Elizabeth Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Financial Times/Prentice Hall, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 S766D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam by Hanson, Ward A Kalyanam, Kirthi Edition: International student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2007 Other title: Internet marketing and e-commerce Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1265 H367I 2007. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky by Smilansky, Shaz Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2009 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 S644E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The ad-free brand : secrets to building successful brands in a digital world / Chris Grams. by Grams, Chris Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : Que, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 G725A. Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. by Kotler, Philip [author] Kartajaya, Hermawan [author] Hooi, Den Huan [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Singapore : World Scientific Publishing, ©2017 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1265 K674M 2017, ... Found in Open Library: Place hold Save to lists Add to cart (remove)