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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Free Press, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 A243B.

Product differentiation and the use of information technology : evidence from the trucking industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : National Bureau of Economic Research, 1999
Availability: No items available.

On theories explaining the success of the gravity equation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass : National Bureau of Economic Research, 1998
Availability: No items available.

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