BU Library and Learning Space

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How to make money with social media : an insider's guide on using new and emerging media to grow your business / Jamie Turner and Reshma Shah by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2011
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1265 T876H.

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Service management : an integrated approach to supply chain management and operations / Cengiz Haksever, Barry Render. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, 2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD9980.5 H347S 2013.

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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.153 C332C 2013.

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Making strategy work : leading effective execution and change / Lawrence G. Hrebiniak. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, 2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD30.28 H732M 2014.

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What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M373W.

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Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery ; with Russ Hall by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: TS171 B786D.

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Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 S644P.

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PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59 B732P.

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Winning strategies for power presentations : Jerry Weissman delivers lessons from the world's best presenters / Jerry Weissman. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5718.22 W447W 2013.

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