BU Library and Learning Space

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The focus group research handbook [electronic resource] / Holly Edmunds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
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Availability: No items available.

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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Lincolnwood, Ill. : NTC Business, c2000
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD69 .B7 M372B, ...

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Reputation marketing [electronic resource] : building and sustaining your organization's greatest asset / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : McGraw-Hill, c2002
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Availability: No items available.

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