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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / an anthology selected and interpreted by John M.T. Balmer and Stephen A. Greyser by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD2731 R483. Not available: Checked out (1).

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Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others]. by Series: Journal of brand management : advanced collections
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: London : Palgrave Macmillan, ©2017
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 A382 2017.

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