Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

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TextPublisher: New York, N.Y. : Routledge, 2013Description: xix, 376 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.125 B362M 2013 (Browse shelf(Opens below))	Available	2017000001657

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Includes bibliographical references and index.

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