Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

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Material type: Text

TextPublication details: Oxford : Oxford Univ. Press, 2010.Description: 387 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 H647C (Browse shelf(Opens below))	Available	2014000004183

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Includes bibliographical references and index.

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