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			Market segmentation : a step-by-step approach to creating profitable market segments by McDonald, Malcolm, 1938- Dunbar, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Business, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 M322M. Place hold Save to lists Add to cart (remove)
			Market segmentation : how to do it, how to profit from it by McDonald, Malcolm, 1938- Dunbar, Ian Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Macmillan Business, 1998 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.127 M322M 1998. Place hold Save to lists Add to cart (remove)

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