Your search returned 3 results.

Results
		Image from Amazon.com	Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] by Farris, Paul W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Wharton School, 2007 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M374. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by Quelch, John A Farris, Paul W Edition: 4th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by Venkatesan, Rajkumar [author.] Farris, Paul W [author.] Wilcox, Ronald T [author.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Charlottesville, Va. : Darden Business Publishing, 2021 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Refine your search