Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton

By:

Fioroni, Michele

Contributor(s):

Titterton, Garry

Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2009Description: 223 pISBN:

9780230222434

Subject(s):

LOC classification:

HD 69 .B7 F567B

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 F567B (Browse shelf(Opens below))	Available	201102030032

Total holds: 0

"This book was originally published as Brand storming : Gestire la marca nell'era della complessita? by Morlacchi Editore, Perugia, Italy"--T.p. verso

Includes bibliographical references and index

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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton

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