The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, c2008Description: 252 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 G479B (Browse shelf(Opens below))	Available	200905230128

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Includes bibliographical references and index

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