Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2003Description: 179 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.55 Z545C (Browse shelf(Opens below))	Available	200310280053

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Includes bibliographical references and index

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