Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins

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Material type: Text

TextPublication details: San Francisco, Calif. : Jossey-Bass, c2008Description: 266 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD59.2 H372T (Browse shelf(Opens below))	Available	200902100030

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Includes bibliographical references and index

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