Your search returned 2 results.

Results
		Image from Amazon.com	How brands become icons : the principles of cultural branding / Douglas B. Holt by Holt, Douglas B Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H647H. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by Holt, Douglas B Cameron, Douglas Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford Univ. Press, 2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 H647C. Found in Open Library: Place hold Save to lists Add to cart (remove)

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Refine your search