Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk.

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TextPublisher: London : Routledge, 2016Description: 316 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 V473C 2016 (Browse shelf(Opens below))	Available	2016000004935

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