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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman

By: Contributor(s): Material type: TextTextSeries: Marketing and consumer psychology series / Curtis P. Haugtvedt series editorPublication details: New York, N.Y. : Routledge, c2008Description: 344 p. : illISBN:
  • 9780805857887
Subject(s): LOC classification:
  • HF5822 K783C
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5822 K783C (Browse shelf(Opens below)) Available 201109220020
Total holds: 0

Includes bibliographical references and indexes

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