The strategy of global branding and brand equity / Alvin Lee [and three others]

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TextPublisher: London : Routledge, 2015Description: xviii, 221 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L44S 2015 (Browse shelf(Opens below))	Available	2016000003534

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Includes bibliographical references and index.

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