Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen

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Material type: Text

TextPublication details: Singapore : McGraw Hill, c2001Description: 160 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.5 S767C (Browse shelf(Opens below))	Available	200312130066

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Includes bibliographical references and index

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