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			Marketing management by Lancaster, Geoff Massingham, Lester Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 L337. Place hold Save to lists Add to cart (remove)
			Mini cases in marketing by Massingham, Lester Lancaster, Geoff Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 M377M. Place hold Save to lists Add to cart (remove)
			Strategic marketing planning and evaluation by Lancaster, Geoffrey Massingham, Lester Hart, Norman, ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 L362S. Place hold Save to lists Add to cart (remove)

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