B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi

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Material type: Text

TextPublication details: Berlin : Springer, c2006Description: 357 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K674B (Browse shelf(Opens below))	Available	200710010005

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Includes bibliographical references and indexes

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