Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2012.Description: 272 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HM742 P768S (Browse shelf(Opens below))	Available	2014000003546

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Includes bibliographical references and index.

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