Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002Description: 299 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 A353I (Browse shelf(Opens below))	Available	200310290044

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Published in association with the Chartered Institute of marketing

Includes bibliographical references and index

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